It doesn’t matter how large or small your business is, every business can benefit from having a Marketing Strategy, a plan that tells you roughly where you are, where you’d like to be and step by step how to get there. Break the plan down into bite-sized chunks and make someone responsible for getting each chunk completed by a certain date. What could be easier!

Well, it isn’t always as simple as that and that’s where we can help. Sometimes you may not be able to see where you want to go, or there may be so many options that you don’t know which to choose, or you may know where you want to get to but have no idea how to get there. We can help you clarify your ideas and create a plan that will take you where you want to go.

For an informal chat about how a marketing strategy might help your business, please call 08453 454 793 or email marketing@caswells.co.uk.

Knowing what to do is not the same as knowing how to do it. Your sales and marketing tool kit will give your business the resources it needs to successfully open the doors of your best prospects and give you the best possible chance of winning hew business.

Your toolkit will include techniques and strategies appropriate to your business including: What to say when you meet a potential client; How to make appointments on the telephone; How to generate unlimited referrals; and Composing your perfect presentation. Your toolkit may also include TimeLog, Magic Matrix and other exclusive methodologies that we have developed working with over 100 clients.

For an informal chat about how a marketing strategy might help your business, please call 08453 454 793 or email marketing@caswells.co.uk.

Your quickest route to increased sales and greater profits can be identified and spelt out in your own Sales & Marketing Action Plan created for you by an experienced sales and marketing specialist.

All sales and marketing is a series of processes that businesses undertake. This half-day session will examine the various processes by which your organisation carries out prospecting and attracting new clients, converting them to customers and maintaining your relationship with them after their initial purchase. You will look at the way you approach your clients for the first time, what your clients are buying from you (which may not be what you think you are selling) and how you follow up.

Following the consultation, you will receive your Sales & Marketing Action Plan, which will identify specific steps that you can take in order to realise some of the enormous untapped potential within your business.

For an informal chat about how a marketing strategy might help your business, please call 08453 454 793 or email marketing@caswells.co.uk.

Do you want to know what your clients really think of you?

Sometimes the way ahead seems unclear, so many opportunities and only a finite resource. In these circumstances it often pays to take stock of where you are before launching into a new campaign. We have found that Client Evaluation Surveys are an ideal method of establishing exactly what is going on in your business. They provide a wealth of information and can act as a springboard for growth.

We will decide with you what you need to know from your clients and draft a series of questions to ask them. Then we’ll call them up and speak with them. We find that between twenty & fifty clients is the ideal number to approach – if you have more than that, we’d just take the top twenty percent. Finally we summarise our findings in a document that, as one client told us, is worth its weight in gold. Because we’re independent your clients are more likely to tell us the truth. And because we call them, we get results.

Client Evaluation Surveys are just one of the bespoke marketing services that we can offer.

For an informal chat about how a marketing strategy might help your business, please call 08453 454 793 or email marketing@caswells.co.uk.